February Trends Magazine
The first step was deciding how to depict content marketing, which is a concept that's visually overdone and cliche. We didn't want to focus on a phone with social media like all stock images do, so I drew rough ideas of the directions we could go. We settled on the cat with a blog idea due to our audience of veterinarians and we wanted it to have a bit of playfulness. I drew the final cover & article illustrations in Illustrator & Photoshop.