About the project:
QALO, deciding to target a women-only demographic for the first time, needed assets that conveyed femininity and customization. The campaign needed to appeal to a variety of women in the fitness realm, so we heavily focused on expressing one's uniqueness. While every woman may do a different form of activity, the rings still fit their lifestyles no matter what they do.
I created the concept of using hand drawn elements throughout the campaign to give it more personality, and I created the "Make It YOU" slogan. I designed the email, social media, as well as various digital assets like banner ads and a web page to custom build a collection of rings.
The campaign became the largest in QALO history and generated the most revenue.