Stackables Campaign

 
Stackables.jpg
 
 

About the project:

QALO, deciding to target a women-only demographic for the first time, needed assets that conveyed femininity and customization. The campaign needed to appeal to a variety of women in the fitness realm, so we heavily focused on expressing one's uniqueness. While every woman may do a different form of activity, the rings still fit their lifestyles no matter what they do.

I created the concept of using hand drawn elements throughout the campaign to give it more personality, and I created the "Make It YOU" slogan. I designed the email, social media, as well as various digital assets like banner ads and a web page to custom build a collection of rings.

The campaign became the largest in QALO history and generated the most revenue.

 
 

Email Design

Top-StackablesLaunchEmailv2.gif
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Middle-StackablesLaunchEmail.jpg
Bottom-StackablesLaunch.gif
 

Social Media Design

AerialHand.jpg
BalletHand.jpg
 

Web Design (Front End)

StackablesPage.jpg
 

Press Photos

Press-1.jpg