About the project:
Working with the content strategist, we created this campaign from start to finish. I designed all assets and photographed the product & lifestyle imagery.
The product introduced new pearlescent colors into the product line for the first time. To emphasize this, all objects (like the kettlebell) were spray painted white and photographed next to this colorful new product in a light box. The paint was added in post and all assets were designed to have this same feel. I also photographed the lifestyle images, and we purchased props & clothing to match the product.